How to Sell Your Products and Services
The next thing you should be doing after deciding on what to sell is to find a way to sell your product or services. Here’s what you can do:
- With digital products, you can use platforms like Etsy, Gumroad, Payhip, and Amazon Kindle publishing if it’s an ebook. For physical products, Amazon and Flipkart can be great for the starter; you can always sell them on your website or through landing pages.
- Freelance platforms like Fiverr and Freelancer can be great starting points for services. But I encourage most to create an agency and use the drop-service model to fulfill services because It’s beginner-friendly.
The Power of Email Marketing
After setting up your shop, the most important thing you’ll need is email marketing software to collect and nurture customers with emails.
For that, you can start with GetResponse or AWeber, which are free to start if you’re short on cash. These platforms come with built-in landing pages and funnel builders. So you can sign up and start using the demo templates.
Payment Providers
After everything is set up, you’ll need a payment provider if you’re selling the products and services on your website instead of using other third-party platforms.
The best ones out there are:
- Stripe.
- PayPal.
- Payoneer.
- Wise.
- RayzorPay (For India).
Generating Traffic: The Lifeblood of Your Business
Everything I’ve mentioned above is crucial for your online business, but the most important one is traffic generation, and it’s the hardest to achieve.
Without traffic (People visiting your store), you won’t get any sales. So, you need to generate eyeballs for your offer through paid ads or organic methods using social media and SEO.
- For faster results, you can use paid ads from Facebook, Instagram, TikTok, Google Ads, and Native ads. But beware that it might drain your money quickly if you don’t know about running ads.
- So, I prefer the organic method. The organic method usually involves using social media and SEO-optimized blog posts to attract eyeballs to your business. It takes time but pays off in the long run.
Running the Numbers: Optimization is Key
Finally, Test, tweak, and optimize your strategies based on what works for your business. Always be open to learning. Ask questions, take new courses (Complete them), and find mentors if necessary.
There are many more variables to starting an online business. But this is the most common concept of almost every online business.